Trust in emerging technology. As with all emerging innovations, consumers need to become familiar with and trust the technology. Organizations that exchange data need to be sure that sensitive information is secure. Trust in the overall solution. The more data stakeholders share, the higher the degree of accountability will be in the supply chain, and the greater the effort needed to gain the trust of participating companies.
When businesses only exchange a limited amount of data about the supply chain, the solution does not realize its full potential. Gaining the trust of businesses participating in the overall solution (technology, governance, benefits, and more) is a necessity for convincing them to exchange data. There is no benefit without sharing the data.