About ten years ago, blockchain technology came into the tech scene with the introduction of Bitcoin. It led many businesses to consider blockchain and cryptocurrencies synonymous. However, the value proposition of the blockchain indeed extends way beyond. Essentially, it enables two or more individuals, companies, or computers to exchange value in digital environments without needing an intermediary between them, such as a third-party, with security, efficiency, and innovation. In the context of streaming app development, blockchain as an underlying technology uses this concept to enable the development of solutions. Consequently, its applications provide the capability to address existing challenges like user privacy, high costs for content creators and users, innovation limitation, and more while also facilitating opportunities for new business streams, like inventing loyalty management, crypto payments, and more.