At present, everyone is willing to take deep dive into the world of virtual reality. And many famous personalities who are fond of the virtual world want to be a member of it. It is only through the craze of VR that celebrities from entertainment, sports, media, and more are showing interest and want to own it.
The world-renowned Hip Hop artist Snoop Dogg has stepped up his investment in the metaverse. It is after launching the sale of his LAND digital real estate. In a recent press release, Dogg announced the Sandbox and has acquired the Death Row Records music label. It is from the Blackstone-backed MNRK music group. Through virtual reality and non-fungible tokens(NFT) use, the artist plans to transform Death Row into the first music label. Thus it is with complete integration into the metaverse.
Although there are many ways, it’s a return home for Snoop Dogg as Death Row was the first label to sign him. So the vision of using blockchain in entertainment and his acquisition permit him to fulfill his dream. In the clubhouse talking, Mr. Dogg has said that Death Row will be an NFT label. Through which he will be putting his artists through the metaverse. Also, the famed rapper ‘Snoopverse’ began selling early access passes, which include extra benefits and access to NFT-backed artworks.
The plan of the Sandbox is to launch an NFT collection that includes a Snoop private party pass. That is intending to build a mansion on his virtual land. The vision of these passes is to provide access to VIP parties that he throws in the metaverse.
Moreover, the work with Sandbox offers experiences to Snoop Dogg in the metaverse and an understanding of what works and what does not. So for that, he is about to launch a 10,000 NFT collection of Sandbox Doggie Avatars. And, it seems that some will be using it in a metaverse music video. The launch of virtual avatars will be the prime aspect of a metaverse record label. The consideration is how starved fans have been of live experiences for the past several years. Thus logistic concerns related to live music such as limited ticketing, geographic restriction, set-up costs, and an exhausting traveling schedule, are an innovative idea.
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The paying of the NFT collector is slightly less than half a million dollars for the privilege of living next door to Snoop Dogg and his entourage. And this happens, Of course, in the metaverse, and according to the decrypt report that the collector who prefers to go by the moniker P-Ape, in recent time has purchased a digital land plot in Snoop Dogg’s new virtual world, Snoopverse.
Moreover, a month ago, there was an announcement from Doggie that he would be launching his virtual world. It is with the use of the Sandbox platform in the metaverse. Apart from decrypt reports that Snoop Dogg stated in a press release that he is always looking for new ways of connecting with fans. And also stated that he has created The Sandbox and, that it is the future of virtual hangouts, NFT drops, and exclusive concerts.
Thus conducting business for users and engaging in gaming activities, the “metaverse” is the collection of virtual world-building platforms available on the internet. On metaverse platforms such as Sandbox and Decentraland, the most recently popular ability to buy and sell digital “land” or even bigger “estates”.
In 2021, Snoop Dogg began building the Snoopverse on The Sandbox and team-up news after both Snoop Dogg, and Calvin Cordozar Broadus Jr, with Outlier Ventures as a martial member with Canadian music producer Deadmau5.
Although to build and promote the metaverse for the global entertainment industry and others, Snoop Doggs has ramped up effort. And that is possible after joining a stronger roaster of musical heavyweights on Stage 11’s XS studio.
Many musical superstars such as Snoop Dogg, David Guetta, Akon, Ne-Yo, Martin Garrix, and others are set to debut virtual concerts. And this is with the rising extended reality(XR) platform.
Read more: How to use Blockchain in the metaverse
The Snoop Dogg Metaverse is now ready to go on the floor, but the question arises what will the Snoopverse look like in its final form be like? Probably, the Snoop Dogg metaverse look is more like his real-life home. On a daily basis, news about celebrities diving into metaverse space is popping up. According to business insiders, Snoop Dogg is creating his own digital stomping ground. It will include a virtual version of his actual mansion in California and other features. Thus to gain access to new avatars and play-to-earn games, the ability to take part in the development of the virtual world through the buy of an early access pass allows users.
According to the independent, the collaboration with Sandbox Snoop Dogg is the first rapper. Also, the brands such as Adidas and video game companies Ultra and Atari have already signed on as Sandbox partners.