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The rise of digital ticketing has been a major transformation in the development space. Attendees can now buy tickets on their mobile, store a copy of their ticket on their digital wallet, and then use it directly at a venue to gain access. Today, ticket organizers connect on a customized basis with their client base and start developing flourishing partnerships. It has become an incredibly simple and helpful method of ticketing events. Let us review how Blockchain app development can shape ticketing technologies to help the industry grow.
Blockchain-Based Digital Ticketing
Blockchain technology has the potential to overcome the ticketing industry's ever-present threat of fraud and counterfeiting. Expertise is what stands between ticketing services and adoption: you achieve where blockchain technology blends with your industry by working with a development company such as Oodles.
Blockchain offers many benefits, including tracking each ticket sold for every event, identifying resellers, and, as it stores every transaction across the network, viewing each client and reseller. It, though, drastically reduces costs and increases efficiency and sustainability.
Authentication
Blockchain networks store the root of ticket information and make transactions safe. Instant access to ticket information allows removing forgeries entirely.
Transparency
Integration of blockchain technologies helps you monitor the whole process: from the issuance of the ticket to its purchase, thus, making contact more open between parties to this process.
Automation
The implementation of blockchain-based smart contracts helps organizers to create transparent and instantly implementable pricing, swap, reimbursement, resale, and benefit allocation rules.
Also, Read | A Comprehensive Guide to Blockchain Application Development
How Blockchain Enhances Digital Ticketing and Event Management
Standardizing Policy on Ticketing
Today's ticketing system is primarily used as the framework of documents for ticketing. Beyond those of a particular ticket company, it's difficult to share customer details or register tickets. Standardizing protocol, Blockchain tickets give you a crucial opportunity to control the marketplace.
Detailed Records
With the blockchain of tickets, information is a strength. Event organizers will classify ticket holders, and display all past sales, to see if a ticket has been resold and at what price by presenting the entire history of ticket transactions. It lowers theft and operating expenditures.
Control of the Secondary Sector
The secondary ticket industry is being scrutinized by policymakers worldwide. The solution is blockchain tokens. Issuing tickets on the blockchain controls the method of reselling tickets, sets the right price for tickets, and puts resale restrictions. It also helps tighten scalpers' power.
Know the Actual Customer
Blockchain ticketing technology offers proof of identity nearly instantaneously to help ensure that you know who the actual attendees are. That ensures that event managers will know exactly who is involved while gathering invaluable data insights for future marketing purposes.
Ticket Flow Management
Blockchain offers an unalterable chain of transactions in event ticketing that regulates the flow of tickets. With blockchain smart contracts, you'll know when it was sold, whether it was sold and to whom, at what price, etc. So you can check and trace the origin of a ticket, providing you with a basis for settling conflicts and enforcement.
Prevention of Fraud and Theft
The secondary market has traditionally consisted of street vendors purchasing cheap tickets outside a venue and reselling them to last-minute ticket holders at a higher price. Online ticket vendor sites are dominating the market today. You would have absolute leverage by securing event tickets on a blockchain.
Eliminating Bots
Automated bots purchase them in huge numbers due to the low price of certain event tickets, making the event look 'sell-out'. This results in inaccurate forecasts which may be an opportunity to do nothing about it to boost sales for primary sellers. This will not happen again, due to the blockchain, as each transaction is reviewed and validated.
Cryptocurrency Utilization
Several firms have begun to embrace crypto development as a means of payment. Their advantage is that the contract will not be overturned or counterfeited due to the lack of a centralized entity.
A Conceptual Platform for Event Ticketing
We suggest a conceptual model here that uses a common idea to create a blockchain-based framework for event management and ticketing.
The application helps an event manager to create and transmit an event to the website as well as to a mobile wallet. Information such as event title, date, time, location, and a ticketing ordering button should be included in the event. By paying for Token X, the participant will then order tickets. X, the e-ticket will be sent to the participant's mobile wallet immediately. The organizer only has to check the participant's e-ticket to access the event venue.
To develop the platform, to automate the purchasing and sale of event tickets, we need to create a smart contract layer on top of the Ethereum blockchain network. To write the contracts, we'll use Solidity. The ERC20 token contract(to produce Token X), the event contract, and the ERC721 ticket contract must be at least three smart contracts.
Real-World Example
True Tickets
True Tickets is an inaugural event ticketing organization based in Boston, Massachusetts. Basically, it prevents ticket scalping and empowers all fans and artists with greater leverage in the ticket-buying life cycle. They are poised to change the concert ticketing industry.
True tickets engaged IBM Business Partner Chateaux Software Development Inc., an IBM Blockchain partner, to create an IBM Blockchain Network ticketing infrastructure operated by the Hyperledger Fabric of the Linux Base.
The ticketing solution carries two basic and essential functions. Firstly, labeling both buyers and vendors, establishes and protects ticket provenance. Further, it guarantees that both the tickets and the people purchasing them are genuine. Second, the ticketing portal enables artists, venues, promoters, and fans to follow a ticket through each point of its lifecycle.
Conclusion
The use of blockchain ticketing, especially in terms of scalability, whitelisting, and payment processing capabilities has several drawbacks. However, now more and more start-ups and existing businesses invest in the technology and security enhancements it offers. Indeed, it's worth keeping an eye on it. Let's connect with our experts for more information.
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